The renowned French jewelry house Van Cleef & Arpels has decided to celebrate the coming of Spring in style by unveiling several new exquisite creations for the brand’s Two Butterfly collection. Started in 2001, the Two Butterfly line consists of beautiful couples of butterflies, showing off different associations of colored stones, which is impressive, to say the least.
Inspired by the vitality and colors of spring, these new additions for Two Butterfly combine the centuries-old shiny appeal of mother-of-pearl and pink gold with the sparkle of diamonds. That sounds like a good recipe for success, right?
Van Cleef & Arpels has also collaborated with French publishing house Gallimard to reveal what they’ve called “an exercise in style”: a literary and poetic promenade through the Maison’s vocabulary. Twenty-five words were chosen to accurately define the identity of Van Cleef & Arpels, illustrated by friends of the Maison, leading figures of the world of culture and the arts.
Van Cleef & Arpels has other surprises for you this spring, inviting you to discover the new interior design of their London boutique on New Bond Street and the French label is also expanding its activity with a new Paris address, making our life a bit more difficult: what should we focus on?
