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Brikk to Create Ultra-Luxurious Editions of the Apple Smartwatch

By Brody Patterson


Updated on

It isn’t the first time Brikk has taken something made by Apple and turned it into an even more luxurious piece. We’ve seen this before with the gold, platinum, and diamond-encrusted iPhone 6 released a while back. Now it’s time for the L.A.-based luxury brand to present its take on the Cupertino company’s latest high-end gadget, the Apple Watch.

Three versions are available for pre-order: Standard, Deluxe, and Omni. The entry-level Standard edition comes with a single row of diamonds amounting to 0.5 carats and a leather strap, the mid-range Deluxe features multiple rows with 2.3 carats worth of diamonds, while the range-topping Omni boasts a fully diamond-emblazoned case with over 12 carats of the precious stone. All three pieces are available in 24-carat yellow gold, 18-carat pink gold, and 950 platinum, and in one of two sizes: 38mm and 42 mm.

The prices reflect the difference in the level of opulence between the three smartwatches: while the Standard version costs “just” $7,495, the Deluxe will set you back a cool $13,000. Finally, you’ll have to dig deep into your pockets for the Omni watch, which is priced at $74,995. Pre-orders require a non-refundable deposit for each unit, which is set at $2,000, $3,000, and $10,000 respectively. Also worth noting is the fact that the Lux Watches all come with an aluminum Zero Halliburton case, as well as a one-year warranty, and only 30 units will be manufactured in total.

While the Apple Smartwatch is expected to be released next month, Brikk has announced its upgraded models will ship 4 to 6 weeks after that date.

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About Brody Patterson

Brody has worked as a full time staff writer for Luxatic for over five years, covering luxury news, product releases and in-depth reviews, and specializing in verticals on the website alongside the tech & leisure section, as well as men's fashion, watches and travel. Learn more about Luxatic's Editorial Process.

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