A stunning new collection of five new fragrances for men from Ermenegildo Zegna is now on the market, under the sobriquet of Essenze. The Italian luxury house has made this launch public on YouTube and Facebook at the same time, as well as on the brand’s private website, of course. What we have here is the brand’s premiere launch under the new licensing arrangements with Estee Lauder.
The base of this exceptional new collection is the brand’s top notch, men’s Ermenegildo Zegna Couture Collection. Essenze brings a staggering, aesthetically pleasing design. The five signature fragrances in the Essenze collection are entirely based on a so-called “signature raw material”, but each of the essences include a common ingredient, Italian Bergamot – Calabria’s Zegna Bergamot.
The Bergamot was harvested from a single field especially planted by Ermenegildo Zegna for the Essenze. Furthermore, this road from style to scent has been paved and then crossed by some of the most renowned perfumers in the world – Frank Voelkl, Jacques Cavallier, Harry Fremont and Pierre Negrin.
As we’ve already said, there are five different fragrances available: Indonesian Oud, with rose, oud, patchouli, amber and bergamot, Florentine Iris, with bergamot, jasmine, musk, violet and iris, Sicilian Mandarin, with bergamot, spearmint, petitgrain, moss and notes of mandarin, Italian Bergamot with neroli, vetiver, rosemary and bergamot, and, finally, Javanese Patchouli, with cedar wood, patchouli, pink pepper, tonka bean and bergamot.
The exquisite fragrances are hidden inside modern glass bottles with custom fabric labels coloured to match the fragrance they hide. The five versions of Essenze, by Ermenegildo Zegna, are currently available exclusively in Ermenegildo Zegna boutiques in Singapore, Italy, Switzerland, Germany, France, the UK, North America, Mexico, Austria, Japan and Korea, while, during this year, the essence will reportedly be spread to even more countries. Those willing to acquire such perfumes must pay $195 per 125 ml / 4.2 fl oz flacon.