Sandra Choi, Jimmy Choo’s Creative Director, described the label’s new Spring 2016 campaign as upbeat, mixing the old with new to create a classy atmosphere. Featuring bold, graphic architectural details, the new Jimmy Choo collection shows off a modern and surprising vibe, in tone with the market’s current trends.
The advertising campaign has been shot by Los Angeles-based photographer Cass Bird, and features the uber sweet Danish model Nadja Bender alongside American model David Alexander Flinn flaunting a refined and casual attitude against the blue skies and beautiful palm trees of California.
Nadja is seen here wearing the new stunning designs from Jimmy Choo, with their signature heels and knee-high sandals in the center of our attention. The women’s SS2016 campaign was meant to capture the image of a modern woman: confident with a laid-back approach to glamour, and featuring an undeniable personal sense of style.
Considering that Jimmy Choo partnered with the New York-based creative agency Laird + Partners for the first time, we can easily say their joint effort was a success. Feel free to look for the Jimmy Choo Spring 2016 collection in stores and publications like the British Vogue and Harper’s Bazaar starting this March.