Michel Parmigiani, the legendary fine watchmaker behind the Swiss luxury watch brand Parmigiani Fleurier, has always been fascinated with Bugatti, their incredible supercars and the company’s unique design language. The first meeting between these two renowned brands took place in 2001, when Bugatti was actually seeking a strong partnership with a watch brand, and of course, Parmigiani Fleurier proved to be the perfect fit.
This incredible partnership became official a few years later, in 2004, with Bugatti giving the innovative Swiss watch maker carte blanche to invent something that’s simply extraordinary, using bespoke materials from the automotive world, and taking inspiration from the spirit of the French supercar maker.
The first timepiece from Parmigiani Fleurier’s Bugatti collection was called Bugatti Type 370 and it took the world by storm with its radical stepped movement and unique shape. Based on the Bugatti Veyron, this ravishing timepiece became an instant collector’s item, winning the 2006 “Watch of the Year Award” and setting the benchmark for future models from this amazing partnership.
Combining the best of both worlds, and mixing technical complexity, innovation and performance with fine craftsmanship, Parmigiani Fleurier has slowly expanded its Bugatti collection as the years went by. The stylish Bugatti Super Sport watch arrived a few years later, in two different versions, and in 2014 the iconic Swiss brand has unveiled a new timekeeping marvel, dubbed as the Bugatti Aérolithe.
But the story gets even better as this highly-exclusive watch has just received a new incredible version, with a case made entirely from titanium. Called the Bugatti Aérolithe Performance, this high-end timepiece required advanced laser technology to apply the ultimate finishes to its case and every single detail on the dial as well.
Car enthusiasts will surely notice the abundance of automotive-inspired details on this exquisite watch, like the double tachymeter, with km/h indications in red and mph in blue, or the fact that Bugatti’s current performances are engraved on the bezel, adding to the fantasy surrounding the car.
