KENZO has recently introduced a new delightful fragrance called KENZO WORLD, the first sense-teasing product developed by the company’s new art directors, Humberto Leon and Carol Lim. Originating from California, the two fashion designers were also responsible for the brand’s 2013 fall-winter collection, featuring an interesting eye motif, that was an instant hit back then.
A major inspiration for that collection, this eye hints towards spiritual forces and protection, that’s why it’s also showcased on the packaging and also on the bottle of this new fragrance, if you take a look at it from top. Kenzo entrusted the fragrance creation to Francis Kurkdjian, who came up with a brilliant mix meant to energize your soul.
The refreshing fragrance boasts a big floral bouquet, as you’d expect from Kurkdjian, who based KENZO WORLD on a good portion of Ambroxan, and apparently after you experience it first hand, you’ll realize that the attractive design of the bottle perfectly matches its floral aromas.
Very masculine in its appearance, the bottle housing this aromatic liquid shows off roughness, thanks to a rubber-looking cap and a geometrical precision of the lines. A metal charm representing the pupil might make some people feel somewhat odd, but that feeling disappears once you open the cap and enjoy the product. Are you ready to enjoy the brand’s new beginnings?
