The new edition of Milano Moda Uomo seemed like the ideal occasion for Automobili Lamborghini to reveal its new Spring/Summer 2017 collection. The popular automotive label has designed a complete menswear collection, proving to be a strong presence at the Milan Fashion Week for men.
Called the Collezione Automobili Lamborghini, this new lifestyle line obviously takes design cues from the automotive side of the brand, with visionary elements, cutting-edge designs and pure styling being present throughout the collection.
These sophisticated clothes were entirely manufactured in Italy, with a sportier, high tech range, featuring the Lamborghini Logo added in the most beautiful way possible.
The accessories from this collection were designed through co-branding initiatives with specialists in each category. As such, the bespoke suit service bears D’Avenza’s touch, the sneakers were designed in collaboration with Mizuno, the carbon fiber luggage with Tecknomonster, while the range of four ‘L’ fragrances were developed by the Intertrade Group.
Lamborghini’s lifestyle brand is all about ad-hoc graphics, inspired by the popular and incredibly fast Italian supercars, and the same graphics which adorned the Lamborghini Aventador Coupé were exhibited in the internal courtyard of Via Manin 13 in Milan – as part of the marketing campaign.
The Collezione Automobili Lamborghini adds up to 300-400 items, with plenty to see and own, no matter what your taste or preferences may be.
