Home > Tech & Leisure > Boucheron Helped Create the $360k Vertu SIGNATURE Cobra

Boucheron Helped Create the $360k Vertu SIGNATURE Cobra

By Victor Baker

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Vertu SIGNATURE Cobra

The Vertu SIGNATURE Cobra is a stylish and sophisticated manner of letting the world know that most of us are already preoccupied with the growing number of privacy issues. Every connected device is potentially a spying tool, which is why the company’s latest flagship phone shows off no smart features and it looks almost too good to be true.

Produced in a very limited run, the new Vertu SIGNATURE Cobra is an outrageous ruby-encrusted $360,000 device running what some might consider obsolete technology. It’s built from 388 different parts and hand-assembled in the UK, and if you’re still thinking about that staggering price-tag feel free to relax at the thought that only eight such units will be sold, one of them going to China.

Vertu SIGNATURE Cobra

To add to the exclusivity of the device, Boucheron chipped in, with the French royal jewelry brand helping to create a ravishing exterior look for this phone. Inspired by the original Vertu SIGNATURE phone, this luxurious device is covered in 439 rubies, strategically positioned to resemble a cobra sitting on the front side of the phone.

The team at Boucheron went on to add two emeralds as well, and to complete this outrageous endeavor, Vertu will deliver each of the eight phones by helicopter. What more could you ask for?

Vertu SIGNATURE Cobra

[luxurylaunches]

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About Victor Baker

Victor is our go-to associate editor for anything with four wheels – and more! With over a decade of experience in automotive journalism, his expertise spans from classic cars to the latest in electric vehicle technology. Beyond vehicles, he has broadened his editorial reach to cover a wide range of topics, from technology and travel to lifestyle and environmental issues. Learn more about Luxatic's Editorial Process.

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