Veuve Clicquot has just introduced Rich, a unique champagne created for the sole purpose of mixing your favorite cocktails. Its name is more than perfect for this sweet elixir which enriches the aroma of the fruit and vegetable juices that it’s mixed with.
This resulting drink is best served in a wide rimmed glass and will taste amazing if you add some strawberries and grapefruit, or even cucumber and red and yellow peppers. Some might consider this sacrilege, but for the brand to launch the first Champagne for mixology is not only bold, but a natural move that keeps up with times and customer preferences.
Boundaries are meant to be broken in order to achieve progress and the Veuve Clicquot Rich is aimed at younger consumers, as the packaging most beautifully hints. The champagne comes in a lovely silver foil pattern, featuring an anchor design that’s offset by a brilliant orange label that will surely get your attention.
