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Canon EOS 5D Mark III Camera Officially Unveiled

By Adrian Prisca


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There was so much fuss and discussion about the latest camera from Canon that we almost came to think that it is actually going to be something of the departed future. This is when Canon decided to impress everyone and officially unveiled the brand new Canon EOS 5D Mark III camera with a lot of details and photos regarding this goodie.

The officials at Canon call this machine “creativity, redefined”; we think the same, a revolution in photography and imagery. The trend was set by its predecessor, the Canon EOS 5D Mark II, launched almost four years ago. That used to be the first SLR camera with HD-capability and full-frame image sensor.

The EOS 5D Mark III is actually a mix of two popular models, the handy EOS 7D and the state of the art EOS-1D X. One of the most important features introduced with this gadget is the Video Function/Live View button, wanted by videographers for a long time. The LCD display includes 1,040,000 dots and measures 3.2 inches in diameter. Not to miss, this latest model also includes a full coverage viewfinder, allowing the operator the best perspective over the shots.

Inside this innovative camera we can find the 22.3 MP full-frame CMOS image sensor, plus the all new DIGIC 5+ image processor and 61-point AF system. These are both found in the EOS-1D X. Above all, the Mark III is 17 times faster than its predecessor, allowing for a 6 FPS rate, instead of 3.9 FPS.

The ISO range has grown in sizes as well, from 50 to 25600, optionally being able to reach 51200 or 102400. Furthermore, one of the best features of the Mark III is the HD video capture capability. The whole array of switches and knobs from the Mark II are now transformed into a single button, courtesy of the Live View-Video function.

The additional sounds have been eliminated during video capture, the camera automatically silencing the command dial. In addition, the 4Gb video limit has been removed, thanks to a combo of Compact Flash and SD. Canon have proved they care about the opinions of customers in many ways, one being the button presented above, another – a few more video recording modes were added – 50, 60 FPS in 720p or 24, 25 or 30 FPS in 1080p HD. If you think the list is over, you’re wrong – they’ve also added a much-wanted headphone jack.

Additional to the aforementioned digital camera, Canon released a whole plethora of devices and professional accessories to entice even the most discerning of customers. Among these we enumerate the WFT-E7 Wireless File Transmitter for wireless data transfer, the GP-E2 GPS Receiver, a premiere flash system– the Canon Speedlite 600EX-RT, the first to boast built-in radio triggering – and the Canon Speedlite Transmitter ST-E3-RT, removing the line-of-sight based infrared connection.

The camera will start being available during the end of March 2012, for the price of $3,499, solely the body. The kit with Canon ES 24-105mm F/4 lens costs a whopping $4,299.


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About Adrian Prisca

Founder of Luxatic and countless other projects, Adrian has shaped this website into a go-to source for discerning readers looking for the latest in luxury products and experiences. He has over 15 years of experience in creating, managing and publishing lifestyle content across numerous platforms and he’s considered a leading voice in the luxury industry. Learn more about Luxatic's Editorial Process.

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