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Harley-Davidson’s Project Rushmore

By Adrian Prisca

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“We took every dimension of a great motorcycle and made it better,” says Harley-Davidson’s President and Chief Operating Officer, Matt Levatich. He’s talking about the new Street Glide Special and its FL-category cousins, all key players in Project Rushmore, a massive program that he describes as the “most significant product launch in the entire 110 years of the company’s history.”

Project RUSHMORE is the largest scale new model launch in Harley-Davidson’s history. The project “encompasses eight new motorcycles that feature improved and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist’s experience,” according to the company.

The project is a mountain of enhancements made to eight 2014 models: Road King, Street Glide, Street Glide Special, Electra Glide Ultra Classic, Ultra Limited, Tri Glide Ultra and the CVO Ultra Limited and CVO Road King.

Collectively, these bikes have received more than 100 renovations, many of them major, including new High Output versions of the Twin Cam 103 engine , a sophisticated, linked ABS system, upgraded suspension and a state-of-the-art infotainment system and a complete makeover of fairing, fenders and luggage systems.

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About Adrian Prisca

Founder of Luxatic and countless other projects, Adrian has shaped this website into a go-to source for discerning readers looking for the latest in luxury products and experiences. He has over 15 years of experience in creating, managing and publishing lifestyle content across numerous platforms and he’s considered a leading voice in the luxury industry. Learn more about Luxatic's Editorial Process.

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