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The 20 Best Luxury Car Brands of 2023

By Adrian Prisca


Updated on

luxury car brands
Rolls-Royce’s Wild Boat Tail

When it comes to the luxury automobile industry, a lot fewer brands actually make it past the cutting board than you’d like to think. We all want to sit here and say that quality is what sets car brands apart from one another, but at the end of the day it’s a lot more than just that.

There’s the obvious luck component that goes into it, after all you can’t get to the top without getting lucky at one point or another, and you also have the fact that you always need to revolutionize the game with every release.

Believe it or not but the automobile industry is quite cutthroat as the moment that you disappoint your userbase you’re pretty much left with a permanent scar that will never quite heal up regardless of how many quality vehicles you release afterwards.

So, if you want to be at the very top, you always need to be on your guard, releasing top tier vehicles every time you hit the market. As mentioned previously, not many brands out there withstood the test of time, which is why in honor of the few that made it we’ll be showcasing the top 20 best luxury car brands of 2023.

But hey, that’s enough talk, let’s skip to the burning asphalt part and leave this intro in the dust. Here they are, starting with some mid-level luxury car brands:

20. Lexus

Lexus LC 500
2022 Lexus LC 500

As opposed to most other picks on our list, Lexus is a brand that only came out in 1989 when their flagship LS 400 hit the scene. Ever since they first came out, they managed to attract a lot of attention thanks to their obvious obsession with making the most luxurious car in the world.

Lexus were also the very first automobile company to release a luxury hybrid by the name of RX 400h. They’ll continue to release more and more hybrids as time moved on but this was definitely a major turning point for them.

Their F line is especially incredible, but if you want something that you can really burn the asphalt with, we recommend going for the F SPORT models instead.

19. Audi

2021 Audi A8
2021 Audi A8

Audi have always been at the top of the automotive industry, even way back in the 1900s when they first hit the scene. Despite the fact that they were first established in 1885, they had a lot of trouble settling on the company’s name and assets so they only really launched their first car in 1910.

This was the Audi Type A Sport-Phaeton and it was by far the best car we had ever laid our eyes on. Next up they released Type B which blew everything out of proportion again. They’ve continuously released incredible cars with every new season, so if you’re looking for quality then Audi has got you covered.

18. Land Rover

2021 Range Rover SVAutobiography
2023 Range Rover SVAutobiography

Land Rover started out rather small, with a design mainly inspired by a Jeep axle and chassis. Because of this, the company started shortly after the end of WWII in 1948. Their first vehicle they released was pretty basic, it wasn’t meant to be a luxurious brand after all, they valued practicality over anything else.

But, as times change and the demand varies vastly from what it used to be in the past, Land Rover now makes some incredible luxurious cars too, including their incredible Land Rover Discovery model which completely took the world by storm.

Practicality over unnecessary additions, Land Rover have solidified themselves as the best for both the working man and the businessman alike.

17. Genesis

2021 Genesis G90
2023 Genesis G90

Genesis launched their first vehicle as early as 2004 when their Hyundai Genesis luxury sedan first hit the scene. There isn’t much that we can say about Genesis that hasn’t already been said by the marketing team.

They ranked their reliability as a 3.5 out of 5, giving it the 7th rank out of 30, which should already tell you a lot about why this brand deserves to be so high up on our list. On top of it all, they make some very affordable-to-maintain vehicles, with the average cost repair standing somewhere around $565.

16. Cadillac

2021 Cadillac Escalade
2022 Cadillac Escalade

Cadillac has always been an incredible addition to the market simply because ever since they first launched their first vehicle in 1999, they were already swinging fists with the greatest companies out there, fighting side by side with the Lincoln Navigator.

This year however, they finally took that big step and introduced the Escalade, aka Cadillac’s very first luxury SUV.

Being the fifth generation, this new model is set to really shake things up thanks to the fact that it was built entirely on the GMT T1XX platform. There are plenty of good things about it, and not even a handful of drawbacks. Get your Cadillac if you really want to turn heads around as you drive past them.

Now let’s move to top-tier luxury car brands. 

15. BMW

2021 BMW 7 Series
2022 BMW 7 Series

Is there even a reason to mention BMW anymore? Let’s be honest here, you all already knew that BMW was going to be here, it doesn’t matter which niche we’re talking about, BMW is leading the rest in every class out there.

Their 7-Series is especially incredible, ever since they started their first classic sports sedan back in 1977, they attempted to really keep the hype going by never slowing down and releasing an incredible new addition to the BMW roster with every passing year.

So far, their newest 7-Series has not disappointed, we’re talking about luxury unlike anything we’ve ever seen before, there’s a reason as to why they’re at the top, and it’s this lineup right here.

14. Jaguar

2021 Jaguar F Type
2023 Jaguar F Type

It’s pretty common knowledge by now that Jaguar are at the top of their game simply because they know where to invest and how much to invest in the first place. For 12 months now they’ve been taking the world by storm with their online presence, making plenty of announcements hyping up their next launch and they didn’t disappoint.

The Jaguar I-Pace electric SUV has instantly become their flagship and the good news isn’t even stopping there as they’ve also mentioned how their 2023 F-Type is said to reach speeds of up to 275km/h.

Lastly, we want to mention their new EV race car, in case you didn’t know about it. The Jaguar Vision Gran Turismo SV has really pulled in a lot of numbers in the online forums talking about it and we’re right there with you, anxiously waiting to see how they revolutionized the game this time around.

13. Mercedes Benz

2021 Mercedes Maybach S Class
2023 Mercedes Maybach S Class

If you’re looking for a brand that can perfectly mix and match the sports and luxury class then look no further than Mercedes Benz because they’ve been doing it ever since the Second World War.

The best thing about Mercedes is that they don’t stick to one niche or another, they’ll literally go for everything out of the bunch and see how far they can get in that special class.

Their Mercedes Citan van for example has pretty much just taken the world by storm and that’s not even their flagship, just look at the fabulous Mercedes-Maybach S Class before you! Now that’s what we call a luxury car!

12. Porsche

2021 Porsche Taycan Turbo S
2023 Porsche Taycan Turbo S

You didn’t think we forgot about Porsche, right? How could we, when they’re literally one of the best luxury car brands in the world.

The German brand has always been on top of the game, especially thanks to their Porsche 911 model which has actually become one of their best-selling cars simply because of how affordable it is. You can get the most recent models for less than $100,000 and trust us, they’re worth every penny.

11. Lotus Cars

2021 Lotus Evija
2023 Lotus Evija

The Brits have really outdone themselves with Lotus simply because of how exquisite their cars really are. The best part about them is that the Lotus cars are quite rare, meaning that you’ll always be at the center of attention when you roll up in one.

Their most popular launches are definitely their Lotus Elise and Lotus Evora models, but we should also mention the Lotus Excel because they’ve really turned up the heat with this launch. Needless to say, if you’re looking for quality and exclusiveness, you should definitely go for a Lotus.

Now let’s move on to the top 10, which is made of even more exotics and ultra luxury car brands. 

10. Maserati

2021 Maserati Quattroporte Trofeo
2023 Maserati Quattroporte Trofeo

Despite the fact that when they first hit the scene, Maserati were mainly known for their racing cars, they soon became acknowledged in the luxury scene as well thanks to their cooperation with Chrysler.

Because of this they’ve essentially risen to the very top since the 70s, manufacturing some of the most luxurious and beautiful sports and racing cars in the world.

Another great fact about their cars is the fact that you can actually get the premium Italian quality built for a very low price, under $100,000 to be precise if you choose to go for a second-hand car. We recommend you check the car out properly before you make the acquisition though, second hand cars can be quite tricky to measure up.

9. Pagani

2021 Pagani Huayra Roadster
2023 Pagani Huayra Roadster

Another incredible Italian vehicle brand right here, Pagani have really made a name for themselves as one of the best in the business because they were fighting it out with the big companies ever since they were first established in 1992.

The Zonda C12 really helped them surpass their competition, turning them into a staple for the luxury sports car niche from then on.

So, what started as a way to honor the F1 champion driver Juan Manuel Fangio, soon turned into one of the leaders of the industry, and nowadays whoever owns a Pagani can honestly say that they’ve made the best choice they could because there’s no downsizes to getting yourself one this year.

8. Koenigsegg

2021 Koenigsegg gemera
2023 Koenigsegg Gemera

Koenigsegg was first established back in 1994 in Sweden, and despite the fact that there wasn’t a lot of competition in the country for the best luxury car, they still went one step beyond what they were expected to do by releasing some of the most commercially viable sports cars in the world.

Because of their incredible display at the 1997 Cannes Film Festival, they essentially got to become known as the best in the business, not just the best in Sweden.

Nowadays you can get yourself some of the best sports luxury cars in the world by getting their Agera R model. The greatest thing about it is that it can run on biofuel, making it both a gorgeous and conscious choice for the buyer.

7. Aston Martin

2021 Aston Martin DBS Superleggera
2022 Aston Martin DBS Superleggera

There’s a reason as to why the Aston Martin was the handpicked car brand for none other than James Bond himself, and that’s because the name itself and even the logo is literally synonymous with luxury.

Ever since 1914 when Lionel Martin won the Aston Clinton race, the brand has been on the rise showcasing their incredible knowledge by completely combining both the classy and the sports niches into one.

This amalgamation made it so that they could easily rise up in the charts as some of the best in the business. Just take a look at the Aston Martin Vantage, the Rapide or if you will, the incredible DB11 which still shocks us every time we see one out there.

6. Ferrari

2021 Ferrari F8 Tributo
2023 Ferrari F8 Tributo

Scuderia Ferrari was first launched back in 1929 by a man known as Enzo Ferrari. He used to be a driver for Alpha Romeo, but he quit it all after he fulfilled his lifelong dream of starting his own car brand.

The Avio Costruzioni 815 was first launched in 1940, but it is still known today as one of the greatest race cars in the world, but that’s not what Ferrari is most known for. They turned the heat up to a hundred in 1947 when they released the Ferrari 125 and won the Rome Grand Prix with it.

The only problem that you’ll ever have with Ferrari is definitely the high price range, but if your wallet can swallow the 200k investment, we highly recommend you go for Ferrari Portofino for one of the best luxury cars in the whole world.

5. McLaren

2021 McLaren 765LT
2023 McLaren 765LT

Already being regarded as one of the top UK based car brands of all time, McLaren has really shaken things up back in 1995 with the McLaren F1 GTR, quickly being regarded as one of the best race cars of all time.

They’ve also been the first in the world to construct a car that reached the speed of 240 miles per hour, all thanks to the best engineers in the world and their incredible creation, the McLaren F1. They’ve shown no signs of slowing down either, constructing incredible top of the line luxury sports and race cars one after the other every single year.

4. Lamborghini

2021 Lamborghini Sián Roadster
2022 Lamborghini Sián Roadster

We’re definitely nearing the tip of the iceberg right here because Lamborghini is most definitely a top 10 in any luxury list out there and that’s a fact. Just take a look at the Lamborghini Aventador, but don’t stare too long otherwise you might end up drooling a bit.

What started off as a sports car brand has soon branched off into the luxury niche with their incredible lineup, turning heads ever since 1998 when they were taken over by Volkswagen.

You can get yourself a top-of-the-line Lamborghini Huracan for less than $200,000, which may sound like a lot but remember, you’re buying a Lambo here, they’re definitely worth every penny.

3. Bentley

2021 Bentley Continental GT Mulliner
2023 Bentley Continental GT Mulliner

Now this is what a luxury car should look like! What started off as a relatively small business back in 1919 soon became known thanks to its incredible victories in the 24h Du Mans from 1924, 1927, 1929 and 1930, essentially sweeping the ground with their competition every step of the way.

Bentley cars are well known for both their speed and their incredibly luxurious look, just take a gander at this Bentley Continental GT before you if you’re still questioning that.

With their most affordable cars ranging around the $250,000 mark, we can definitely recommend giving in and buying yourself a model because, simply put, it’s Bentley, there’s no way you’re not getting your money’s worth.

2. Bugatti

Bugatti Chiron Sport Les Légendes du Ciel
Bugatti Chiron Sport Les Légendes du Ciel

It all started in 1909, in Molsheim, Alsace, as the famed Bugatti brand literally left nothing to the imagination taking over the market with their Type 30 Grand Prix and Type 41 Royale.

The sad part is that because of the death of Ettore Bugatti back in 1947, the brand almost went bankrupt until they finally found a stepping stone to survive off of. This stepping stone is none other than the Volkswagen group, and to this day they still own them and release some of the best cars in the game.

Just take a look at the Bugatti Veyron if you want to see what real class and luxury looks like. With a price tag of over $1 million, it’s up to you if you want to leave everyone livid behind your burning tire marks.

1. Rolls Royce

Rolls-Royce Rose Phantom
Rolls-Royce Rose Phantom

You already knew that Rolls Royce was going to be here, and can you really blame us? They offer the best in the world, the most luxurious vehicles out there, and they make sure that with each and every new release they up their game significantly.

Take a look at their Phantom, or their Cullinan, their Wraith, their Dawn, there’s simply put too many great choices to pick from so why not just spend the evening drooling over their flagships? You literally will stare in awe at the brilliancy behind their work and that’s a fact.

Final Thoughts

All in all, we highly recommend that you get yourself a car from these brands if you’re looking to really shock everyone around you. At the end of the day, it doesn’t even matter which of these you get because the result will always be the same.

You will be the proud owner of a damn luxurious vehicle, and you’ll really notice how differently everyone looks at you and treats you from that moment on.

Why You Should Trust Us

At Luxatic, we understand that trust is crucial, especially when it comes to choosing the perfect luxury car. Our team has built a strong foundation of trust and knowledge over the past 13 years by consistently bringing you the best and most reliable luxury car recommendations and news.

But our passion for luxury cars began when we were just little kids, as we’ve spent countless hours admiring, discussing, and dreaming about our ideal cars. This lifelong love has driven us to become experts in the field.

As you check out our picks for the best luxury car brands you can be confident that all our recommendations are based on a perfect mix of expert knowledge, many years of experience and a true love for the automotive industry. We’re here to make your luxury car buying journey truly enjoyable and memorable.

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About Adrian Prisca

Founder of Luxatic and countless other projects, Adrian has shaped this website into a go-to source for discerning readers looking for the latest in luxury products and experiences. He has over 15 years of experience in creating, managing and publishing lifestyle content across numerous platforms and he’s considered a leading voice in the luxury industry. Learn more about Luxatic's Editorial Process.

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