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All Bow Before Louis Vuitton’s Imperial Saffron

By Victor Baker


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Imperial Saffron

Louis Vuitton has decided to change its looks and keep up with the current trend, not to mention the hot summer season, with an interesting surprise for all its fans. As such, the renowned French fashion house has traded in their usual brown packaging for a bright new shade, called “Imperial Saffron”.

This lovely color has also adorned some of the maison’s heritage pieces, that’s why some of you might remember it. Louis Vuitton’s shopping bags and boxes will wear this color from now on, complemented by a subtle touch of contrast courtesy of a cobalt blur trim that acts out as bag handles or ribbons.

Imperial Saffron

The new packaging allows Louis Vitton to stand out from the crowd, as most brands still go for the classic black and white coloring. We should also mention that aside from this new shade, the new packaging will be more durable as well, thus offering shoppers a more relaxed trip back home, or to the next cafe.

Imperial Saffron was also used by Louis Vuitton in their awesome “Volez Voguez Voyagez” exhibition in Paris.

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About Victor Baker

Victor is our go-to associate editor for anything with four wheels – and more! With over a decade of experience in automotive journalism, his expertise spans from classic cars to the latest in electric vehicle technology. Beyond vehicles, he has broadened his editorial reach to cover a wide range of topics, from technology and travel to lifestyle and environmental issues. Learn more about Luxatic's Editorial Process.

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