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The Updated Lamborghini Aventador Roadster Ad Personam

By Brody Patterson

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Italian supercar manufacturer Lamborghini has announced it will update its personalization program. Under the name Ad Personam, these updates will be unveiled at the 2014 Geneva Motor Show. The program is currently available for the Aventador range, but will in the near future also be extended to the Huracan model.

The Lamborghini Aventador Roadster Ad Personam’s interior features new leather and Alcantara color combinations. In addition to this, there are also a number of different two-tone exterior finishes, as well as livery options. The program offers various semi-aniline leather covered trim parts, as well as Forged Composite, which is a new material, based on carbon fiber, which Lamborghini has developed and uses for the hard top, interior and exterior details.

The Aventador Roadster Ad Personam sees the first usage of the Forged Composite material, which will be utilized for its fron spoiler, air intakes, rear spoiler, door sills, instrument cluster cover, infotainment controls and screen trim.

[ZerCustoms]

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About Brody Patterson

Brody has worked as a full time staff writer for Luxatic for over five years, covering luxury news, product releases and in-depth reviews, and specializing in verticals on the website alongside the tech & leisure section, as well as men's fashion, watches and travel. Learn more about Luxatic's Editorial Process.

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