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Roger Federer is Moet & Chandon’s new ambassador

By Adrian Prisca


Updated on

Scarlett Johansson’s partnership with the famous champagne producer Moët & Chandon has sadly come to an end. Don’t feel sad, though, as another world renowned face has been chosen to represent the brand – the best tennis player of all time, Roger Federer.

After winning a whopping 17 Grand Slams and many other tournaments, he will now be symbolically rewarded with the opportunity to take the centre stage in the oncoming advertising campaign of this renowned French brand, which will reportedly be unveiled next year, during March. Few details have been published about this matter and some say it could be worth as much as $30 million, spanning over the next 5 years.

In case you’re interested in what Roger has to say about the event, check out Moët & Chandon’s Facebook page. There’s also a video which displays an exclusive photoshoot by the acclaimed photographer Patrick Demarchelier. Federer describes: “It’s more than an honor to be Moët & Chandon’s brand ambassador, it’s an invitation to be a very part of a very glamorous tradition.”

If you didn’t know, Moët & Chandon is the official champagne of tennis tournaments – the Shanghai Masters, the US Open, the ATP World Tour, the French Open and the ATP World Tour Finals.

[Moet & Chandon]

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About Adrian Prisca

Founder of Luxatic and countless other projects, Adrian has shaped this website into a go-to source for discerning readers looking for the latest in luxury products and experiences. He has over 15 years of experience in creating, managing and publishing lifestyle content across numerous platforms and he’s considered a leading voice in the luxury industry. Learn more about Luxatic's Editorial Process.

1 thought on “Roger Federer is Moet & Chandon’s new ambassador”

  1. Great deal for Federer, I heard it’s worth $30 million too.

    I think he suits the brand pretty well to be honest, good for both parties involved.

    Definitely means his twins have their tuition fees sorted for the next few years – he’s worth $300 million now –

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