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MSO Unveils a Ravishing McLaren 720S at Geneva

By Victor Baker


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McLaren 720S MSO

Following McLaren’s Super Series introduction at the 2017 Geneva Motor Show, the automaker’s special customization division, MSO, has unveiled this mind blowing ‘Velocity’ theme for the McLaren 720S.

The brilliant team at McLaren Special Operations will allow potential customers to go all out and benefit from limitless personalization options, highlighting a new level of exclusivity – we all like that, right? In this case, MSO decided the beautiful 21st-century sculpture that is the 720S could be the ideal starting point for a unique and outrageous custom vehicle.

McLaren 720S MSO

Sure, the Velocity paint theme is more than enough to get anyone daydreaming, with two pearlescent hues of red on the front and upper body panels, and also on the carbon fiber bonnet, which fade into a Volcano Red shade on the sides and rear end of the 720S.

There many other bespoke updates worth mentioning, such as the MSO metallic bronze alloys, or the gloss carbon rear deck vent, service cover and rear aero bridge. And did we mention the satin carbon sill cover? On the inside, the atmosphere is super exclusive as well.

Carbon Black Alcantara contrasts beautifully with Harissa Red leather details, spread across the fascia, steering wheel, doors and across the sports seats. MSO’s McLaren 720S ‘Velocity’ starts off at £335,000 ($407,800), although customization could get you way beyond that.

McLaren 720S MSO

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About Victor Baker

Victor is our go-to associate editor for anything with four wheels – and more! With over a decade of experience in automotive journalism, his expertise spans from classic cars to the latest in electric vehicle technology. Beyond vehicles, he has broadened his editorial reach to cover a wide range of topics, from technology and travel to lifestyle and environmental issues. Learn more about Luxatic's Editorial Process.

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