Few sports evoke such an image of luxury than that of Formula 1 racing – with adrenaline soaked action unfolding on the asphalt of the likes of Monaco, Japan, Australia and Spain to name but a few – and the overwhelming image of style and glamour isn’t just confined to the race course. Much attention is paid to the drivers themselves and, in particular, their choice of luxury watches.
There are many world famous names in the world of Formula 1 motor racing and their considerable gravitas from a marketing point of view makes them a prime target for the world’s leading brands of luxury watches – such as Tag Heuer, Breitling and Hublot watches.
So, let’s take a look at exactly which timepiece your favourite Formula 1 start is sporting on their wrist…
First up, Lewis Hamilton:
Tag Heuer Carrera Watches – Lewis Hamilton is one of the most recognisable faces in the world of motor racing – not least due to his on-again, off-again relationship with Pussycat Doll, Nicole Scherzinger – but equal attention is paid to the fashion accessories that he wears and few things warrant more attention than his choice of luxury watch. Lewis Hamilton is a brand ambassador for Tag Heuer watches and can be seen sporting a timepiece from the Carrera collection of the luxury Swiss watchmakers. Check out Lewis Hamilton’s watch below:
Up next, we’ve got Sebastian Vettel:
Casio Edifice Watches – Whilst Casio may not be the first watch brand that would spring to mind when you think of the timepiece that the current Formula 1 World Champion, Sebastian Vettel, wears, this is an opinion that may change when you see the quality of their Edifice collection. Casio watches are quite diverse in both cost and style and it wouldn’t be unfair to say that the Edifice is, perhaps, the jewel in their crown – so it for yourself below:
Third on the grid, we’ve got Michael Schumacher:
It is fair to say that Michael Schumacher is synonymous with Formula 1 and it was with great delight that he recanted his retirement and made his way back onto the starting grid – as his aggressive and uncompromising driving style was sorely missed. In terms of his horological preferences, the ice cool German is a brand ambassador for Omega watches and is frequently seen wearing his luxury watch both on and off the track. Check out his choice of timepiece below:
Formula 1 is such an aspirational and awe-inspiring environment that it is little surprise that so much attention is paid to the drivers who risk their lives in the pursuit of excellence. Their choice of luxury men’s watches may be based on who is prepared to pay them the most but there is certainly no denying the immense quality of the timepieces that they have on their wrists.
