If you’ve always wanted a bottle of exquisite liquor encased in a sardine can, look no further – Maison Veuve Clicquot presents a new, limited edition box, reportedly named “La Ponsardine”. It is shaped like a sardine box with flap, and serves as home for a bottle of rare booze.
Born out of a family where wine and spirits were the main priority, Madame Veuve Clicquot Ponsardine was the daughter of a Baron of the French Empire whose ruler was Napoleon, back in 1813. The figure was also presented the coat of arms, a select emblem of those historical times.
Nicholas Ponsardin has made a weird choice related to naming his family’s symbol, satirically twisting his name. “Pont”, in French, means bridge, while sardine, you probably guessed that one. He had ironically placed a bridge under a sardine, following the Ponsardine name.
The brand dedicates a bottle of Brut Yellow Label to Veuve Clicquot Ponsardine’s origins, proving the importance they give to history, in the shape of a playful and fresh liquor.