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La Ponsardine by Veuve Clicquot Limited Edition

By Adrian Prisca


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If you’ve always wanted a bottle of exquisite liquor encased in a sardine can, look no further – Maison Veuve Clicquot presents a new, limited edition box, reportedly named “La Ponsardine”. It is shaped like a sardine box with flap, and serves as home for a bottle of rare booze.

Born out of a family where wine and spirits were the main priority, Madame Veuve Clicquot Ponsardine was the daughter of a Baron of the French Empire whose ruler was Napoleon, back in 1813. The figure was also presented the coat of arms, a select emblem of those historical times.

Nicholas Ponsardin has made a weird choice related to naming his family’s symbol, satirically twisting his name. “Pont”, in French, means bridge, while sardine, you probably guessed that one. He had ironically placed a bridge under a sardine, following the Ponsardine name.

The brand dedicates a bottle of Brut Yellow Label to Veuve Clicquot Ponsardine’s origins, proving the importance they give to history, in the shape of a playful and fresh liquor.

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About Adrian Prisca

Founder of Luxatic and countless other projects, Adrian has shaped this website into a go-to source for discerning readers looking for the latest in luxury products and experiences. He has over 15 years of experience in creating, managing and publishing lifestyle content across numerous platforms and he’s considered a leading voice in the luxury industry. Learn more about Luxatic's Editorial Process.

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