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Jo Malone Unleashes Some Retro Delights

By Victor Baker

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Jo Malone Neroli Basil

If you’re waiting for summer to end, you might be happy to know that this September the renowned UK-based perfume designer Jo Malone will be unleashing a new fascinating fragrance. Boasting with beautiful floral undertones and a fresh injection of basil, the new Basil & Neroli perfume promises to make the upcoming season a lot more enjoyable.

This new perfume comes with a retro vibe as well, inspired from the life in London during the 1960s and 1970s, an exciting period when music, fashion and a new attitude were joined together to mesmerize teenagers and probably annoy some parents.

Jo Malone Neroli Basil

Some of you might remember that 20 years ago Jo Malone’s signature scent, Lime Basil & Mandarin, took over the world with its timeless elegance and now, the new Neroli and Basil fragrance, aims to bring a new take to this idea, reminding us about the vivacious London lifestyle and its urban surroundings.

The company’s Master Perfumer, Anne Flipo, combined Basil, Neroli and a subtle hint of White Musk in an effort to fascinate us all with this unique scent. There’s also a hidden note of cedar needle, with the floral aspect balancing everything out – it’s like going back in time and reliving the most influential era of our time.

Jo Malone Neroli Basil

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About Victor Baker

Victor is our go-to associate editor for anything with four wheels – and more! With over a decade of experience in automotive journalism, his expertise spans from classic cars to the latest in electric vehicle technology. Beyond vehicles, he has broadened his editorial reach to cover a wide range of topics, from technology and travel to lifestyle and environmental issues. Learn more about Luxatic's Editorial Process.

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